Trust Institute Africa · Scored Diagnostic
The Clear Message Audit
A 10-Point Diagnostic of Your Organisation’s Strategic Communication — for SACCOs, Faith-Based Organisations, and NGOs.
10 statements · scored out of 50
“If the trumpet gives an uncertain sound, who will prepare for battle?”
Most institutions do not have a communication problem — they have a clarity problem. Members misunderstand a policy, a congregation hears drift where leaders meant direction, a donor reads silence as concealment. The message the leadership sent and the message people received are two different things, and the gap between them is where trust leaks out.
This diagnostic examines your communication through the five pillars of the TRUST Framework™. Score every statement from 1 (strongly disagree) to 5 (strongly agree) as it applies to your organisation today.
Get the most out of this.
This works best when completed independently by 3–5 people — a board member, the chief executive, the communication lead, and one or two frontline staff — then compared. Where leadership scores high and frontline scores low, you have found the real problem. Share this page’s link with your team and compare your results side by side.
“People do not fear leaders who are trusted — they willingly follow them.”
Moses Wasamu · Trust Institute Africa · Your Trust Partner
Building Leaders and Institutions Africa Can Trust